Asian Hotel Groups create Virtual Lands In Decentraland

Apr 28, 2022 | Billionaire News

Hotel

Millennium Hotels and Resorts, Singapore, and Regal Hotels Group, Hong Kong, have bought virtual properties in blockchain game platforms Decentraland and the Sandbox.

Millennium Hotels & Resorts, a Kwek-owned hospitality brand, announced on Wednesday that it will open a hotel in Decentraland, a virtual environment where players may build, purchase, and trade in-game assets.

The M Social Decentraland hotel, according to Millennium Hotels, will be “a place for anyone to meet and discover the virtual reality universe.” The virtual hotel will welcome guests in early May. Visitors can interact with an avatar that takes them around the building and win “real-life hotel surprises.”

“We need to move beyond the traditional paradigm of hospitality and engage our guests through new immersive experiences,” said Kwek, City Developments’ executive chairman. “With M Social Decentral, we seek to revolutionize hospitality by combining online and real-life events.”

Millennium Hotels plans to collaborate in the metaverse. On real-life occasions like Valentine’s Day and New Year’s, the hospitality brand will combine its virtual hotel.

Meanwhile, Regal Hotels Group, led by Hong Kong billionaire Lo Yuk Sui, announced Monday that it is building a “green metropolis” on the Sandbox, the metaverse platform owned by Animoca Brands.

HOTEL GROUP BUILDS VIRTUAL LANDS IN DECENTRALAND AND THE SANDBOX

Zinnia 28 Apr 2022,02:05 EDT

Regal Hotels is building a Sandbox city.

Regal Hotels is building a Sandbox city. REGAL HOTELS

Millennium Hotels and Resorts, Singapore, and Regal Hotels Group, Hong Kong, have bought virtual properties in blockchain game platforms Decentraland and the Sandbox.

Millennium Hotels & Resorts, a Kwek-owned hospitality brand, announced on Wednesday that it will open a hotel in Decentraland, a virtual environment where players may build, purchase, and trade in-game assets.

The M Social Decentraland hotel, according to Millennium Hotels, will be “a place for anyone to meet and discover the virtual reality universe.” The virtual hotel will welcome guests in early May. Visitors can interact with an avatar that takes them around the building and win “real-life hotel surprises.”

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Millennium Hotels and Resorts’ M Social Decentraland virtual hotel.

Millennium Hotels and Resorts’ M Social Decentraland virtual hotel. MILLENNIUM HOTELS

 

“We need to move beyond the traditional paradigm of hospitality and engage our guests through new immersive experiences,” said Kwek, City Developments’ executive chairman. “With M Social Decentral, we seek to revolutionize hospitality by combining online and real-life events.”

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Fewer stories like these Millennium Hotels seek metaverse platform collaborations. On real-life occasions like Valentine’s Day and New Year’s, the hospitality brand will combine its virtual hotel.

Meanwhile, Regal Hotels Group, led by Hong Kong billionaire Lo Yuk Sui, announced Monday that it is building a “green metropolis” on the Sandbox, the metaverse platform owned by Animoca Brands.

It aims to “promote eco-friendly choices and develop a sustainable community to support the circular economy,” Regal Hotels said. The city will have an ESG conference center. It will also include a shopping mall with Hang Seng Bank and other retailers, an art gallery, an eco-farm, and a sustainability academy with a Hong Kong university.

Poman Lo, daughter of Lo Yuk Sui, claimed Web3 and metaverse technologies will not only disrupt our daily lives but also encourage socially inclusive and environmentally sustainable influence globally. A green ecosystem of like-minded partners will co-create this road to carbon net-zero with us.

It will be available in October. An estimated two-thirds of Hong Kong’s 7.5 million residents will visit the virtual city. It will keep looking for partners for its metaverse initiative.

In the last year, well-known brands and companies have discovered Decentraland and the Sandbox. It comes after Facebook rebranded itself as Meta in October as part of its ambition to focus on the internet’s “next frontier.”

Companies like HSBC and JPMorgan, as well as consumer brands like Adidas and Samsung, have already joined the metaverse games.